Pizza Hut (Singapore)
Main Target Audiences:
16 – 30 (Teenagers and Young Adults)
To re-design a new experience for pizza hut Menus.
To reintroduces and promotes the new direction for pizza hut.
The Projects involves with 3 groups of people working on different fields at pizza hut Singapore, with the research from pizza hut marketing teams, creating digital menus for the new concept store for pizza hut. Due to the customization and huge ranges of contents, the teams had to break down the content into different category and steps for full customization for individual customers, while simplifying the steps and creating better user experiences for the customers.